Designed for fun, made to last

We think children’s clothes should be as bold and imaginative as the little adventurers who wear them. Each of our prints starts as a drawing or painting at our kitchen table, then becomes a bold and colourful, oversized piece kids can truly play in. Made in the U.K. from durable, high-quality fabrics and designed to grow with your child, our clothes are built to be loved, lived in, and passed on.

Shop our collection

Planet-Friendly. Kid-Proof.

We believe in doing more with less. That’s why we choose soft, organic fabrics and design clothes that grow alongside your child. We also keep our footprint small by manufacturing in the U.K. Every piece is adjustable, durable, and made to be reworn, shared, and cherished. Using ethical materials and thoughtful production, we create clothing that’s better for kids and kinder to the planet.

Our values

Grow with me

Reducing waste is what we're all about. That's why our garments are designed to grow with your child and are made from high-quality, durable fabrics, ensuring they can be passed on to other children.​ Our sizing should fit your kid for years at a time, and still be good to pass on to the next rowdy character!

Our size guide